Double Tap Scores Big with Fabrizio Romano's Transfer Deadline Day Stream
Once again, Fabrizio Romano showed that he is the number ONE with the 6th edition of the Deadline Day live stream. The audience could witness several special moments, with the highlight transfer of Lucas Bergvall to Tottenham - but let's not get ahead of ourselves; there's a lot to unpack here.
The Man, The Myth, The Legend: Fabrizio Romano
First off, Fabrizio Romano, the GOAT of football transfers, that’s always on point with his "Here we go!" tweets, sits down on Transfer Deadline Day, ready to deliver any important news to his loyal audience.
A Show Like No Other
The live stream, produced by Double Tap, hosted at InFront Studios in Milano was once again about more than just delivering transfer news; it was about creating an experience for the audience. With co-hosts Aviv Levy, Matteo Moretto and Francesco Porzio bringing together their knowledge and creating several brand activations alongside entertaining games and exclusive news, the 6th edition of Deadline Day was a success.
This edition also brought in some surprises, as Fabrizio, together with the help of Chris Medland, one of the leading journalists in the F1 world discussed the BOOM of the sports world, as news of Lewis Hamilton signing for Ferrari emerged, which is the first time that a non-football transfer was highlighted on the Deadline Day show! Joining live from all over Europe, the hosts also chatted to Julian Rijkhoff upon completing his move to Ajax and a football journalist Anel Avdić, who brought in his expertise to discuss the move of the transfer window!
The Big Surprise: Lucas Bergvall's Move
Now, onto the highlight of the season: Lucas Bergvall's transfer to Tottenham, which was a curveball that caught everyone off guard. Just when everyone thought Barça had it in the bag, Tottenham swooped in, and Fabrizio was there to break the news.
Leading Partnerships
What's a great show without strong partnerships? Double Tap partnered with Kick, Panini, CP Company and Quiiiz, creating brand activations in a way that felt natural and engaging. These associations added value to the content and a taste of fashion, creating an immersive live broadcast for the audience.
Fabrizio, along with the other three co-hosts, gave a fun fact, exclusive news, or context about each football player featured in the Panini sticker packs, and the hosts engaged with the viewers by playing Quiiiz quizzes with them on air!
CP Company, known for its stylish and innovative designs, brought a touch of class to the event, while Quiiiz added an interactive element that kept viewers on their toes. It's this kind of creative collaboration that made the live stream not just informative but downright entertaining.
Wrapping It Up
So, there you have it—a peek into how Double Tap, next to Fabrizio Romano and some stellar partnerships, cemented the Transfer Deadline Day live show as one of the big and important events in sports marketing. It was more than just about transfers; it was about creating a moment that fans will remember for a long time.
This whole thing wasn't just about throwing information at the audience; it was about telling a story, engaging with fans, and making them feel part of something special. Stay tuned to see the next Here We Go by Fabrizio Romano!