As we mark the first anniversary of Double Tap's unforgettable experience at the FIFA World Cup 2022, let's take a trip down memory lane and revisit the incredible journey that our creators embarked on. The month-long football extravaganza brought together the talents of Aviv Levy, Lirian Santos, Mercedes Roa, and Natalia Guitler, among others, to capture the magic of the tournament.
Week 1 Highlights
As the first week unfolded, our creators were already 25% into the World Cup, having attended an impressive 28 matches. The content produced during this period garnered a lot of impressions via socials, a testament to the global impact of the Double Tap team.
The unbreakable challenge
Mercedes Roa and Ben Black set out to achieve the seemingly impossible – attending every World Cup match. In a month filled with hectic schedules, excitement, and fatigue, they managed to break the World Record, creating an unforgettable chapter in the history of football fandom. The two have completed the challenge, and will always cherish the memories.
Creators in Action
Aviv Levy, Nicolás Viaño, and Lirian Santos played a pivotal role as creators for FIFA during the World Cup month. From cheering with fans to sharing rituals and providing match-day recaps, they kept the audience engaged with every footballing moment.
OussiFooty and SamFootx
OussiFooty left a mark with a spectacular World Cup experience, witnessing historic events and collaborating with global brands. SamFootx immersed herself in the true World Cup vibe, sharing iconic moments from Senegal to Argentina, and supporting France to the final, capturing the essence of the tournament.
Ana Quiles’ Behind-the-Scenes Adventure
While attending thrilling matches, Ana Quiles Boix delved into the footballing world behind the scenes. Engaging in conversations with legends like Fernando Hierro and Iker Casillas, she offered her followers a unique perspective on the beautiful game.
Natalia Guitler's Brazilian Spirit
Natalia Guitler embraced the true Brazilian spirit throughout the World Cup. Partnering with adidas, she spent her days watching quality football, interacting with Neymar, and even indulging in a game of tennis with the legendary R9.
The 2022 World Cup Final
In a thrilling final at the Lusail Stadium in Doha, Argentina secured their third World Cup by beating France 4-2 in penalty kicks after a 3-3 draw. Lionel Messi's brilliance earned him the MVP title, while Kylian Mbappé clinched the Golden Boot for most goals.
The shocking stats
The FIFA World Cup 2022 made history with Morocco's unprecedented journey to the final four, adding to the tournament's allure. The climactic final saw Lionel Messi lift his first trophy in his 26th World Cup appearance, securing the Golden Ball, while Kylian Mbappé's historic hat-trick and decisive penalty contributed to a record-breaking 172 goals in the tournament.
Business Results and Future Prospects
Despite attendance numbers falling short of expectations, the World Cup witnessed record TV viewership, setting new records in the United States. FIFA reported a revenue of $7.5 billion for the 2022 World Cup cycle, surpassing the previous cycle by over $1 billion. Beyond the pitch, 2022 set new benchmarks. With 3.4 million spectators at the final and 1.8 million fans at Al Bidda Park, the World Cup reached new heights of global engagement. Over one million visitors, including top nations like Saudi Arabia and India, experienced the event. The compact format, volunteers, and social media interaction underscored football's unparalleled global impact. FIFA's Commercial Affiliates, reaching over five billion people, exceeded revenue expectations, solidifying the success of the 22nd FIFA World Cup.
The FIFA World Cup 2022 in the marketing world
The FIFA World Cup 2022 left a big mark in the digital world, boasting a staggering social media impact with 93.6 million posts, 262 billion cumulative reach, and 5.95 billion engagements. Digital marketing initiatives, including the fifastore.com platform and a robust licensing program, got the tournament to new heights. Retail revenues exceeded the previous edition, bolstered by the opening of a flagship FIFA Store and 154 outlets across stadiums. FIFA's adeptness in navigating the digital landscape was further underscored by record-breaking licensing rights sales and strategic partnerships with global brands.
The tournament not only dominated social media but also showcased a forward-thinking approach to digital marketing, reinforcing its global influence. The World Cup, is such an immense and beneficial experience for Double Tap, with the horizon on the 2026 World Cup in North America, who knows what’s to come for Double Tap? One thing is sure, Double Tap will never stop going forward.
Join us in celebrating the first anniversary of DT x FIFAWC2022, where Double Tap creators etched their names in the history of football fandom, capturing the spirit of the beautiful game for fans across the globe. ⚽🌍