The FIFA Club World Cup is getting a brand-new format in 2025, and fans across the globe are very excited. To prepare for it, FIFA teamed up with Double Tap to create a campaign to remember.
The Trophy launch
The campaign started with the launch of the trophy, designed in collaboration with Tiffany & Co. Creators from around the world shared videos revealing the memorable design - Fabrizio Romano being one of them, with his video reaching 7 million views. Popular publishers like Soccerbible and Highsnobiety have also wrote about the launch.
Getting Ready for the Draw
As the draw approached, excitement kept building. Over 50 creators from more than 20 countries were involved, sharing content that connected with fans on six continents. The campaign reached over 75 million views across all channels.
Prediction Filters
The day before the draw, 31 creators, including Dalila, Markaroni, Matchfit soccer, Juego De Doce, and Bilal Hadad, used the Instagram Stories Prediction Filter to share their thoughts on how the clubs will do in the newly formatted competition. This fun activity caught the attention of millions, with over 2.5 million views.
Live Draw Streams
On draw day, twelve streamers from around the world broadcasted the event live, with exclusive streaming rights, letting fans experience the excitement of the draw together. The live streams were a big hit, with over 1.3 million watching the draw in real time. Streamers like Djmariio, L’immigré Parisien, Junichi Kato, and Flow Sports Club have all watched along with their viewers.
What Happened After the Draw?
When the draw ended, creators went into action, sharing the results
in their own unique ways.
Sharing Results and Tickets
24 creators reposted the draw results and included links for tickets. The streamers also kept the ticket links pinned during their live streams, earning over 1 million views in total.
Short Videos Everywhere
Twenty-five creators made short videos on Instagram, TikTok, YouTube Shorts, and X. These quick, exciting videos created a lot of buzz. Together, they earned over 30 million views, with notable contributions from creators like Rose Ruland, Junichi Kato, Pitch Addict, La Cobra, Bilal Haddad, and Negrete.
A Global Celebration
This campaign brought together over 50 creators from over
countries across six continents.
The FIFA and Double Tap partnership showed how powerful content creators can be in connecting fans. By using live streams, fun filters, and creative videos, the excitement rose for the Club World Cup, getting everyone ready, for 2025!