Shorter streams, a massive impact!

Deadline Day is always one of the most anticipated moments in the world of football, be it the summer or the winter transfer market. Fabrizio Romano has been dedicated to updating football fans with last-minute transfers for many of them now, but this time, he did it with a fresh twist.

Instead of the traditional long-form stream, Fabrizio went live four times during the Deadline Day to share the latest news. This made the experience more dynamic and engaging, fans tuning in at different points of the day. The news was delivered to them in a fast pace, aligning with the energy of the Deadline Day.

The results speak for themselves. In the four streams Fabrizio accumulated 1 hour and 20 minutes of total streaming time, reaching over 1.8M views. The impressions surpassed 380 thousand. The streams are still available on his channel, making it easily accessible for anyone trying to catch up on the news!

By breaking down the content into focused, shorter streams, Fabrizio ensured that fans got quick, real-time updates, and the approach kept the engagement high, viewers locked in, and the football world buzzing.

We’re already gearing up for the next one, do you want to be a part of it? ✉️info@doubletapcontent.com