The Mexican TikTok star Marcela Figueroa, better known as @JuegoDeDoce, joins Double Tap as the family grows in Latin America.
You might have seen @JuegoDeDoce's content on TikTok or Instagram. Whether you've seen a vlog of a match, a funny take on the current news, or just a kit review, Marcela has content you can't take your eyes off!
The "Juego de Doce" Style
JuegoDeDoce is the perfect example of the accounts you simply can not stop watching. How can make a simple TikTok about rating kits so entertaining? Well, you can see it for yourself.
This is just an example of how she can transform something that we have seen a million times into something unique. If you scroll through her accounts, you'll find the same special treatment to everyday topics, making them more enjoyable and fun.
Warming up
Marcela's growth has been exponential and imminent. What started as an account of self-recording videos and reactions, has now worked all the way up to collaborations with some of the biggest names like EA Sports, Corona or LFP.
She has witnessed (and shared) special moments as the 2023 UEFA Champions League Final, 2022 FIFA World Cup, followed the Mexican National Team, and even got to see Messi's debut at FC Miami.
It is really hard to beat that. What would you do if Messi said hi to you?
In the Spotlight
JuegoDeDoce has been recognized not only in the content creation world, but the business world has also started to take notice.
On December 2022, the Mexican business magazine Expansión created a feature with the best content creators in Mexico, "Reyes de la Red" (or Kings of Social Media). Marcela was not only a part of it, she was on the cover!
Marcela was chosen as of the most impactful, creative, and promising social media talents that Mexico has to offer.
We are proud to start serving as JuegoDeDoce's agency, with the goal of creating meaningful collaborations, strengthening her network, and delivering the best content possible.