We are already feeling sentimental
The UEFA EURO 2024 has come to an end, and it was an unforgettable month packed with entertaining brand activations and fantastic games. We will miss days spent watching the games, but even more, we will miss seeing our creators live their EURO summer.
They had the opportunity to attend games that will go down in history with many exciting brands. The partnerships were true experiences rather than just invitations to the games - exclusive VIP access, meeting football legends, and special treatment.
All those were once dreams of our creators, now they are dreams come true.
From 14th June to 14th July
The Euros started in June and concluded on July 14th. The competition included a total of 51 matches between European national teams.
For our creators, it was a busy month traveling across Europe. They have seen more than half of the EURO games, together with Double Tap. They made sure to take their followers along with them, creating meaningful content, as the teams competed.
We’re here to take you through the main highlights of the UEFA EURO 2024 with Double Tap!
UEFA EURO 2024 with Double Tap
Bucket Hats ready for action!
Adidas invited StuntPegg to their Stratford store before the competition started as a part of the in-store activation with Footy Buckets. She encouraged her followers to get their Adidas shirts up-cycled to bucket hats to be ready for the busy summer.
Delicious EURO!
Carla Gabián was invited by Hellmann’s for the Spain vs. Italy match-up. She was welcomed in hospitality with some amazing food prepared by the Hellmann’s chefs before attending the match.
EURO EA FC 2024 at EURO 2024!
Juego de Doce tried out the EURO adventure additions to EAFC, before the Portugal vs. Turkey game, to keep her entertained until the whistle blew, to start the game!
What were your predictions?
BetWay has activated with Aviv, Georgina, and Groundhopper for EURO daily content on their Instagram channels. Showing us their favourite players, their view on Total football, and talking us through Spain’s, Italy’s, and the Netherlands’ games, the team kept the EURO spark alive.
All about the EUROs!
Ilse, Carla, and Aviv have tried out their knowledge of European languages and brushed up on football terminology pre-tournament in Eurolingo with UEFA.
The three creators also showed what moments in football “Light their Fire” to the soundtrack of the competition. If their followers shared their Fire moments they had the chance to win tickets to the grand final!
Taste of summer with Coca-Cola!
Coca-Cola has teamed up with Carla and Javi to present their EURO campaign to their audiences. They collaborated with Coca-Cola from the start of the tournament where they explained how to win the official Coca-Cola x EURO ball, to the end where they celebrated Spain’s win with a new exclusive Coca-Cola can!
Javi also represented Coca-Cola in Berlin when he attended the Spain vs Croatia match. On his TikTok, he takes us along on his journey to the stadium, while Pascal takes us to the Coca Cola Fan Zone to show us the experience!
Don’t miss a game!
Georgina collaborated with her favorite spot for watching the EUROs in Barcelona – Sportsbar! Football, good food, and good company - What more could you wish for?
AliExpress EURO deals!
Matchfit Soccer and AliExpress have challenged their audience to join the “Win With Ali Express” challenge. The competition sponsor was giving away discounts and tickets in their AliExpress app!
The road to the final!
BYD teamed up with Viper Sport and Ilse van Esch to give away match tickets to matches from group stages to the final!
Viper Sport was one of the hosts of the “Epic Pass Challenge”, and Ilse was invited to the Netherlands vs. Austria game, to be able to experience the true Oranje spirit.
Pitch Addict x Adidas!
Pitch Addict collaborated with Adidas throughout the whole tournament. Before it started, the duo featured in an official Adidas commercial, and on the group stages, they saw a France vs. the Netherlands match.
Victor also attended the Scotland vs. Hungary game and took the official game ball back home with him as a gift to Thibault.
Overall, Adidas brought the French duo to 3 live matches, with the Final topping off the collaboration!
EUROS are now concluded
What a fantastic football-filled month it has been, but the football fun is not stopping any time soon. Check out our monthly newsletter to see what’s coming up next!
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