What happens when you join the biggest football journalist, a world-class footballer and one of the biggest movie franchises in the world?
The trusted Fabrizio Romano has teamed up with Sony Pictures Italy to amplify the launch of Venom: The Last Dance. Fabrizio shared the promotional video, featuring the Argentinian star Paulo Dybala—a long-known fan of the Marvel universe—on his Instagram account, and it didn’t take long for it to surpass 8 million views.
The trailer shows Paulo walking along, mysteriously dressed in black, with strangers greeting him with his signature celebration. The footballer then changes into the powerful anti-hero Venom, adding a surprising twist to his usual role as a football star.
The videos posted on Dybala’s and Fabrizio’s channels surpassed 13 million views.
What to Expect from Venom: The Last Dance
The Venom movies follow Eddie Brock, a journalist who bonds with an alien named Venom, giving him superhuman powers and transforming him into a chaotic anti-hero. The movie mixes humour, action, and Eddie’s struggle to control Venom, who often wants to cause chaos.
The activation is proof of how the sports and movie industry can gather together for a successful campaign and we cannot wait to see more of it in the future.
If you want to team up with Fabrizio: